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Salesforce Marketing Cloud is a powerful platform that helps businesses to create personalized experiences for their customers across multiple channels. The Marketing-Cloud-Administrator Certification Exam is designed to ensure that professionals who administer this platform have the necessary skills and knowledge to deliver effective marketing campaigns to their customers.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q15-Q20):

NEW QUESTION # 15
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A. Original SFTP folder
B. Safehouse
C. Selected SFTP folder
D. Target Data Extension

Answer: B

Explanation:
Explanation
To resolve the issue of the encrypted file being decrypted after the File Transfer Activity completes, the decrypted data would be in the original SFTP folder. The File Transfer Activity can be configured to decrypt an encrypted file using a decryption key provided by NTO. The decrypted file will be placed in the same location as the encrypted file on the SFTP site. The other options are incorrect because:
Selected SFTP folder. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not allow NTO to select a different SFTP folder for the decrypted file. The decrypted file will be placed in the same location as the encrypted file on the SFTP site.
Target Data Extension. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not import data into a data extension. The File Transfer Activity only moves files from one location to another, such as from an FTP site to the Safehouse or from the Safehouse to a data extension. To import data into a data extension, NTO needs to use an Import File Activity.
Safehouse. This is not where the decrypted data would be after the File Transfer Activity completes, as the File Transfer Activity does not move files to the Safehouse when decrypting them. The File Transfer Activity only moves files to the Safehouse when encrypting them or when transferring them from an external FTP site to Marketing Cloud. The Safehouse is a temporary storage location within Marketing Cloud that can be used for staging files before importing them into a data extension.

NEW QUESTION # 16
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?
Choose 2 answers

A. Boolean
B. Decimal
C. Text
D. Number

Answer: A,C

Explanation:
Explanation
When creating a data extension, the fields that would need minimal consideration for size/scalability reasons are text and Boolean. Text fields can store up to 4000 characters and boolean fields can store only true or false values. Number and decimal fields can store larger values and may require more storage space.

NEW QUESTION # 17
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers

A. General tracking data at the job level
B. Contact-specific data at the job level
C. Contact data in sendable data extensions
D. Contact data in non-sendable data extensions

Answer: A,D

Explanation:
Following a Contact Delete request, certain data types remain within the account:
* B. Contact data in non-sendable data extensions: This data does not directly link to an individual's subscriber key or contact ID, allowing it to persist in the system for reporting and analytical purposes without targeting specific individuals.
* C. General tracking data at the job level: This includes aggregated data on email opens, clicks, and other engagement metrics collected at the campaign level, not tied to individual contact identities, thus remaining in the system post-deletion.

NEW QUESTION # 18
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A. Edit permissions and deselect Deny for Email Sending!
B. Remove the Marketing Cloud Viewer Role
C. Add the Role Marketing Cloud Channel Manager
D. Edit permissions and Grant permissions to Send

Answer: D

NEW QUESTION # 19
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A. Create separate folders and add permissions
B. Update data extension object level permissions
C. Create a shared data extension
D. Create a new business unit

Answer: A

Explanation:
To manage user permissions for different campaign types in Marketing Cloud effectively:
* Folder Structure: Organize data extensions into separate folders based on campaign type (B2C vs B2B).
* Folder Permissions: Assign user permissions at the folder level, granting View and Update permissions to B3C sales campaign folders, while restricting access to B2B sales campaign folders.

NEW QUESTION # 20
......

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